Globally Accepted Products Such as 'Wi-Fi' and 'Firewire' Are

question 31

Multiple Choice

Globally accepted products such as 'wi-fi' and 'firewire' are:

• A) high-tech, low involvement products.
• B) low-tech, high involvement products.
• C) low-tech, low involvement products.
• D) high-tech, high-involvement products.

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Definitions:

Competitive Decisions

Choices made by businesses in response to or in anticipation of the actions of their competitors, aiming to achieve a strategic advantage.

Data Analysis

The process of examining, cleaning, transforming, and modeling data with the goal of discovering useful information, informing conclusions, and supporting decision-making.

Primary Data

This is data collected directly from its source for the first time, used for a specific research purpose.

Marketing Information System

A system that gathers, analyzes, and disseminates data relevant to a company’s marketing activities.