When Are Consumers Less Likely to Base Judgments on Country-Of-Origin

question 21

Multiple Choice

When are consumers less likely to base judgments on country-of-origin information?

• A) When they do not know much about the country the product is from.
• B) When consumer motivation is high.
• C) When consumer motivation is low.
• D) When the product is a high-involvement product.

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Definitions:

Discrimination

Unfair or prejudiced treatment of individuals based on characteristics such as race, gender, age, or sexuality.

Market Wages

The prevailing pay rates for jobs in the competitive job market, influenced by factors such as industry, complexity, and location.

Compensating Differential

The additional amount of income that a worker requires to accept a job that is less desirable in some way compared to a job with no undesirable attributes.

Long-term Health Problems

Chronic medical conditions that persist for an extended period, often requiring ongoing management and treatment.