Which of the Following Is Not an Example of Why

question 20

Multiple Choice

Which of the following is not an example of why it is often difficult for marketers to conduct cross-cultural consumer research?

• A) Accurate statistical information about markets and consumers may be lacking in countries.
• B) In certain countries groupings of four people or more (other than family and religious gatherings) are outlawed, therefore making things such as focus groups not possible.
• C) Marketers may not have the time to conduct international research.
• D) In some cultures asking people personal questions through surveys may arouse suspicion.

---

Definitions:

Consumer's Point

The perspective or viewpoint of consumers regarding a product, service, or brand, influenced by their needs, preferences, and experiences.

Business Process

A collection of linked tasks which find their end in the delivery of a service or product to a client.

Generation X

A demographic cohort following the Baby Boomers, typically defined as individuals born from the early-to-mid 1960s to the early 1980s.

Postwar

Refers to the period immediately following the end of a war, often marked by significant sociopolitical and economic changes.