Which of the Following Most Accurately Describes Stage One of the Product

question 64

Multiple Choice

Which of the following most accurately describes stage one of the product recognition continuum for multinational marketing?

• A) Local consumers have heard or read of a brand marketed elsewhere but cannot get it at home; a brand is 'alien' and unavailable but may be desirable.
• B) Local consumers accord imported brand 'national status'; that is, its national origin is known but does not affect their choice.
• C) Local consumers view a brand made elsewhere as 'foreign', made in a particular country but locally available. The fact that the brand is foreign makes a difference in the consumer's mind, sometimes favourable, sometimes not.
• D) A brand owned by a foreign company is made (wholly or partly) domestically and has come to be perceived by locals as a local brand; its foreign origins may be remembered but the brand has been 'adopted'.

---

Definitions:

Structures

The arrangement of atoms within a molecule, determining its chemical behavior and properties.

Diels-Alder Reaction

A chemical reaction between a conjugated diene and a substituted alkene (dienophile) to form a cyclohexene derivative, often used in the synthesis of complex natural products.

Cyclization

A chemical reaction that transforms a linear molecule into a cyclic one by forming a ring structure.

Thermal Conditions

Refers to the temperature and heat-related circumstances affecting or controlling a process or reaction.