Product Standardisation Appears to Be Most Successful for Low-Involvement Products

question 16

True/False

Product standardisation appears to be most successful for low-involvement products that fall in the middle of the high-tech-high-touch continuum.

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Definitions:

Economic Categories

Economic categories are classifications used in economics to organize concepts, items, or subjects based on common characteristics or attributes, such as industry sectors, income levels, or types of goods and services.

New Middle Class

A term that refers to individuals with occupational positions better than blue-collar jobs, including managerial, administrative, and professional roles.

Supervisors And Managers

Individuals in an organization responsible for overseeing and directing the work of others, often with the authority to make decisions and enforce policies.

Class Of Supervisors

A category or group of individuals who hold positions of authority and responsibility for overseeing and managing the work of others.