Of the Six Global Consumer Market Segments, Altruists Are Defined

question 45

True/False

Of the six global consumer market segments, altruists are defined as being very outer focused-interested in social issues and causes. Generally well-educated, older (median age 44), and more female than the norm. Found in Russia and Latin America.

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Definitions:

Market Segmentation

A strategy whereby a firm divides the total market into groups of people who have relatively similar product needs.

Market Positioning

The process of establishing the image or identity of a brand or product so that consumers perceive it in a certain way relative to competitors.

Multi-Segment Approach

A strategy where a company targets multiple market segments, offering specific products or marketing mixes to each segment.