One Possible Reason as to Why Consumers Respond to Sales

question 251

True/False

One possible reason as to why consumers respond to sales is that by displaying a "high" regular price and a "low" sale price, sales provide consumers with a reference point to interpret the prices being offered.

Understand the significance of pricing strategies in the context of value to both the customer and the firm.

Acknowledge the impact of customer data on shaping marketing strategies and improving customer relationships.

Assess the importance of information sharing within organizations and between firms and customers to drive value.

Recognize the shift towards value-driven marketing strategies in addressing consumer needs and preferences.