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Figure 7.11 Figure 7.11   Figure 7.11 illustrates the long-run average cost curve for a firm that produces picture frames.The graph also includes short-run average cost curves for three firm sizes: ATC<sub>a</sub>, ATC<sub>b</sub> and ATC<sub>c</sub>. -Refer to Figure 7.11.If the firm chooses to produce and sell 25 000 frames per month by operating in the short run with a scale operation represented by ATC<sub>c</sub> A) the firm will not be operating efficiently. B) the firm will be operating efficiently. C) the firm would lower its average costs by reducing its scale of operation. D) the firm will not be able to earn a profit. Figure 7.11 illustrates the long-run average cost curve for a firm that produces picture frames.The graph also includes short-run average cost curves for three firm sizes: ATCa, ATCb and ATCc.
-Refer to Figure 7.11.If the firm chooses to produce and sell 25 000 frames per month by operating in the short run with a scale operation represented by ATCc


Definitions:

Dividend Payout Ratio

A financial ratio that shows the percentage of a company's earnings paid out to shareholders as dividends.

Gross Margin Percentage

A profitability metric that measures how much of each dollar of revenue is left after deducting the costs of goods sold.

Net Profit Margin Percentage

A financial ratio that indicates the percentage of revenue that exceeds the costs associated with making and selling products or providing services.

Book Value per Share

The value of a company calculated by dividing total shareholder equity by the number of outstanding shares.

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