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A firm could continue to operate for years without ever earning a profit as long as it is producing an output where
Ideal Self
represents an individual's conception of how they would like to be, often serving as a standard for self-evaluation.
Real Self
An individual's authentic self, as opposed to the roles or identities assumed in response to societal expectations.
Unconditional Positive Regard
An attitude of total acceptance and support toward another person regardless of what they say or do, often used in the context of client-centered therapy.
Self-efficacy
An individual's belief in his or her capacity to execute behaviors necessary to produce specific performance attainments.
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