Brand Management Refers to

question 164

Multiple Choice

Brand management refers to

• A)picking a brand name for a new product that will attract attention.
• B)the efforts to maintain the differentiation of a product over time.
• C)efforts to reduce the cost of production.
• D)selling the right to use a brand name in a particular market.

---

Definitions:

Mixed Branding

A marketing strategy where a company markets products under both its own brand and under the brand names of other companies.

Distinctive

A characteristic or feature that sets a person, object, or concept apart from others, making it easily recognizable or unique.

Company Image

The public perception or reputation of a business, formed by its branding, marketing efforts, and interactions with customers and the community.

Legal Restrictions

These are limitations set by law that dictate what businesses can and cannot do, impacting various aspects of operations such as advertising, labor, and product safety.