One of Your Classmates Asserts That Advertising, Marketing Research, and Brand

question 226

Multiple Choice

One of your classmates asserts that advertising, marketing research, and brand management are redundant expenditures because a firm can obtain the same information by simply looking at what customers are already buying.Which of the following is not a response you might offer her?

• A)Conducting market research is a good way for firms to keep abreast of changing consumer tastes and preferences.
• B)Advertising and brand management allow a firm to create an entry barrier which will insulate the firm from competition and from undertaking further product innovations.
• C)Marketing research could allow a firm to identify new market opportunities and at least, in the short run, a firm can make a profit supplying products to this market segment.
• D)If a firm successfully manages its brand, customers become less price sensitive as they perceive fewer substitutes for the firm's brand.

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Definitions:

Progressivism

A political and social philosophy advocating for progress, change, and improvement in society through reforms, typically emphasizing issues of equality, welfare, and justice.

Free Speech

The right to express any opinions without censorship or restraint, protected in the United States under the First Amendment to the Constitution.

Alice Paul

A prominent American suffragist and activist who played a leading role in the campaign for women's suffrage, resulting in the passage of the 19th Amendment to the U.S. Constitution.

Suffragists

Individuals, particularly women, who advocated for the extension of the suffrage, specifically the right to vote, to women.