'Feeling-Oriented' Advertising Would Have the Greatest Effect on The

question 23

Multiple Choice

'Feeling-oriented' advertising would have the greatest effect on the:

• A) passive consumer.
• B) cognitive consumer.
• C) economic consumer.
• D) emotional consumer.

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Definitions:

Yield Management

A dynamic pricing strategy that involves adjusting prices based on demand to maximize revenue, often used in hospitality and airline industries.

Demand-Oriented

A pricing strategy where price is set based on the customer's demand for the product or service.

Profit-Oriented

A business approach or strategy primarily focused on generating financial gain and maximizing profit margins.

Target Pricing

A pricing strategy where the selling price is determined based on the estimated price a consumer is willing to pay, rather than on the cost of production or the market average.