When Considering Marketing Inputs in the Model of Consumer Decision

question 19

Multiple Choice

When considering marketing inputs in the model of consumer decision making, marketers must pay the most attention to the message's:

• A) intended impact.
• B) perceived impact.
• C) desired impact.
• D) planned impact.

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Definitions:

URLs

Uniform Resource Locators, which are the addresses used to access websites and resources on the internet.

Commercial Portal

An online platform that provides access to a broad array of resources and services, including shopping, information, and communication tools, primarily for commercial purposes.

Diverse Audiences

Groups of people with varied backgrounds, cultures, perspectives, and needs that a product, service, or content is intended to reach.

IPv6

Internet Protocol version 6 (IPv6) is the most recent version of the Internet Protocol (IP), designed to address the exhaustion of IP addresses available under IPv4, by using a 128-bit address.