The Uncertainty of a Purchase and Its Consequences Are the Primary

question 16

Multiple Choice

The uncertainty of a purchase and its consequences are the primary elements of the concept of:

• A) perceived risk.
• B) cognitive dissonance.
• C) fear.
• D) post-purchase dissonance.

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Definitions:

Increased Effort

The act of dedicating more energy or work towards achieving a particular goal or task.

Depressed

A state of low mood and aversion to activity that can affect a person's thoughts, behavior, motivations, feelings, and sense of well-being.

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A measure of a person's intelligence as indicated by an intelligence test, relative to a statistically normal curve.

Experimenter

An individual conducting a scientific experiment to test a hypothesis or determine the effect of one variable on another.