In the 'Basic Model of Consumer Confusion' the Decision to 'Do

question 119

True/False

In the 'basic model of consumer confusion' the decision to 'do nothing' can be due to stimuli being either too similar, too many, too complex or ambiguous.

---

Definitions:

Robert Karasek

A researcher known for his work on job strain, who developed the Job Demand-Control Model, relating workplace stress to the balance between job demands and the degree of control a worker has.

Psychological Demands

The cognitive and emotional requirements or pressures that a task or environment imposes on an individual.

Decision Control

The capability to influence the outcome of a decision by choosing among various available actions.

Working Women

Females who are engaged in employment or work, either in formal or informal sectors.