Why Is Relationship Marketing So Important? How Can a Loyalty

question 110

Essay

Why is relationship marketing so important? How can a loyalty building strategy result in cost savings?

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Definitions:

Encoding

The process of converting information into a form that can be stored in memory, an integral step in the learning and memory process.

Information-Processing

The means by which information is stored, retrieved, and utilized by the brain or in computational systems.

Retrieval Ability

The capacity to access and recover information from memory, significant in various contexts including learning, decision-making, and problem-solving.

Cognitive Factors

Mental processes involved in perception, memory, judgment, and decision-making that influence behavior.