The _____ of Consumer Decision Making Depicts the Consumer as Basically

question 61

Multiple Choice

The _____ of consumer decision making depicts the consumer as basically submissive to the self-serving interests of marketers.

• A) economic model
• B) passive model
• C) cognitive model
• D) emotional model

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Definitions:

Mental Set

The inclination to approach situations with a predetermined framework of understanding, often based on former experiences, that could potentially limit novel solutions.

Functional Fixedness

A mental bias that restricts an individual to utilizing an item solely in its conventional manner, impeding creativity and the ability to solve problems.

Water-Jug Problems

A type of problem that tests one's ability to logically figure out how to measure exact amounts of water using jugs of different sizes.

Unnecessary Constraints

Limitations or restrictions that are not required and may hinder problem-solving or creativity.