Unlike an Emotion, Which Is a Response to a Particular

question 32

Multiple Choice

Unlike an emotion, which is a response to a particular environment, a _____ is more typically an unfocused, pre-existing state already present when a consumer experiences an advertisement, a retail environment, a brand or a product.

• A) feeling
• B) mood
• C) thought
• D) none of the above

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Definitions:

Mania

A mental state characterized by extremely elevated mood, energy, and unusual thought patterns, often associated with bipolar disorder.

Depression

A common and serious medical illness that negatively affects how you feel, the way you think, and how you act, leading to feelings of sadness and/or a loss of interest in activities.

Depressive Symptoms

Manifestations of depression, such as persistent sadness, lack of interest in activities, and changes in appetite or sleep patterns.

Bodily

Pertaining to or concerning the physical body.