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John Is Thinking About Purchasing a New Car, but He

question 63

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John is thinking about purchasing a new car, but he is not sure his favourite model is really what he needs and is concerned that he might buy a 'lemon'. John's decision is being affected by:


Definitions:

Vicarious Learning

Learning that occurs by observing the behaviors of others and the outcomes of those behaviors, without experiencing them directly.

Operant Conditioning

A learning process where behaviors are influenced by consequences, including rewards and punishments.

Voluntary Behaviors

Actions that are performed intentionally, under an individual's control, as opposed to automatic or reflexive actions.

Social Learning Theory

A theory that suggests people learn from one another via observation, imitation, and modeling.

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