Programs That Are Designed to Foster Usage, Loyalty and Commitment

question 36

Multiple Choice

Programs that are designed to foster usage, loyalty and commitment to a company's products or services are known as:

• A) trial periods.
• B) relationship marketing programs.
• C) free sampling.
• D) promotional programs.

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Definitions:

Token Economy

A behavior modification system that uses tokens as reinforcement for desired behaviors, which can be exchanged for desired rewards.

Behavioral Activation System

A neurological system involved in regulating approach behavior in response to rewards.

Conditioned Stimulus

In classical conditioning, a previously neutral stimulus that, after becoming associated with the unconditioned stimulus, eventually comes to trigger a conditioned response.

Reciprocal Determinism

A concept in psychology that suggests individual behavior and the social environment influence each other.