Which of the Following Can a Firm Use to Defend

question 71

Multiple Choice

Which of the following can a firm use to defend a successful product's brand name?

• A)The firm can obtain a patent on the brand name.
• B)The firm can apply for a trademark to ban other firms from using the product's name.
• C)The firm can increase the amount it spends on advertising for the product.
• D)The firm can attempt to copyright the brand name.

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Definitions:

Opponent

An individual or group who holds a position counter to one's own in a debate, argument, or competition.

Appeal to Authority

A logical fallacy that occurs when someone argues that a claim is true simply because an expert or authority asserts it to be true, without further evidence.

Mechanic

A professional who applies technical knowledge to repair, maintain, and sometimes construct machinery, vehicles, or other mechanical systems.

Rain

Precipitation in the form of water droplets that falls from clouds in the sky to the earth's surface.