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Suppose a negative externality exists in a market.If transactions costs are low and parties are willing to bargain, then, according to the Coase theorem,
Market Development
A growth strategy where a business seeks to sell its existing products into new markets to increase its customer base.
Product Development
The process of bringing a new product or service from concept to market, including design, creation, and launch phases.
Market Penetration
The extent to which a product or service is recognized and used by customers in a particular market.
Diversification
A strategy in finance and business development that involves entering into a variety of markets or developing a range of products to minimize risks.
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