The Degree to Which a Consumer Feels a New Product

question 45

Multiple Choice

The degree to which a consumer feels a new product is consistent with their present needs, values and practices, is a measure of its _____, which is a contributing factor in accepting or rejecting it faster.

• A) relative advantage
• B) compatibility
• C) observability
• D) complexity

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Definitions:

Obelisk of Theodosius

An ancient Egyptian obelisk erected at the Hippodrome of Constantinople by the Roman emperor Theodosius I in the 4th century AD.

Hagia Sophia

A historic architectural marvel in Istanbul, Turkey, originally built as a Christian cathedral, then converted into a mosque, and now a museum, exemplifying Byzantine architecture.

Procopius

A Byzantine Greek historian of the 6th century, known for his works "The Wars of Justinian", "The Buildings of Justinian", and the scandalous "Secret History".

Vitruvius

An ancient Roman architect and engineer, known for his treatise "De architectura" which outlines the principles of classical architecture.