The Amount of Time That Elapses Between Consumers' Initial Awareness

question 80

Multiple Choice

The amount of time that elapses between consumers' initial awareness of the new product and the point at which they purchase or reject it is known as:

• A) consideration time.
• B) adoption time.
• C) evaluation time.
• D) purchase time.

---

Definitions:

Illegal Reason

Refers to a motive or basis for action that is against the law or prohibited by legal statutes.

Sexual Harassment Claims

Legal allegations involving unwelcome sexual advances, requests for sexual favors, or other verbal or physical harassment of a sexual nature.

Title VII

A portion of the Civil Rights Act of 1964 that prohibits employment discrimination based on race, color, religion, sex, or national origin.

Disparate Impact

A theory in employment and legal disputes where policies, practices, or rules seemingly neutral result in a disproportionate impact on a protected group.