The First Stage in the Adoption Process Is Need Recognition

question 53

True/False

The first stage in the adoption process is need recognition.

Comprehend the diffusion of innovation theory and its implications for marketing strategies.

Identify the characteristics and behaviors of different groups of product adopters (innovators, early adopters, early majority, late majority, and laggards).

Understand the differences and purposes of alpha and beta testing in product development.

Identify sources of new product ideas and understand their importance in innovation.

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