The Degree to Which a Consumer Feels a New Product

question 45

Multiple Choice

The degree to which a consumer feels a new product is consistent with their present needs, values and practices, is a measure of its _____, which is a contributing factor in accepting or rejecting it faster.

• A) relative advantage
• B) compatibility
• C) observability
• D) complexity

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Definitions:

Molecules

The smallest unit of a chemical compound that can exist; composed of two or more atoms held together by chemical bonds.

Hydrogen Bond

A fragile connection between two molecules caused by the electrostatic pull between a proton in one molecule and an atom with a strong electron attraction in the other.

Compound

A chemical entity that results from the combination of atoms from two or more different elements in a specific proportion and structure.

Molecules

Groups of two or more atoms held together by chemical bonds, constituting the smallest identifiable unit of a compound.