The Amount of Time That Elapses Between Consumers' Initial Awareness

question 80

Multiple Choice

The amount of time that elapses between consumers' initial awareness of the new product and the point at which they purchase or reject it is known as:

• A) consideration time.
• B) adoption time.
• C) evaluation time.
• D) purchase time.

---

Definitions:

Aural

Pertaining to the ear or the sense of hearing.

Rinne Test

A hearing test that compares air conduction to bone conduction of sound, used to diagnose types of hearing loss.

Pure Tone Audiometry

A hearing test that uses sinusoidal tones of specific frequencies to determine an individual's hearing thresholds.

Tympanometry

A diagnostic test that measures the movement of the eardrum in response to changes in air pressure, assessing middle ear function.