The Primary Legislation That Impacts on Consumer-Related Marketing Activities in Australia

question 59

Multiple Choice

The primary legislation that impacts on consumer-related marketing activities in Australia is:

• A) Australian Securities and Investments Legislation 1974.
• B) Trade Practices Act 1974.
• C) Australian Competition Act 1974.
• D) Australian Constitution Act.

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Definitions:

Low-cost Production

A manufacturing strategy that focuses on minimizing production costs while maintaining product quality.

Customer Desires

The wants or needs of customers that a business aims to fulfill with its products or services.