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A)What Are 'Masked Marketing' Practices

question 11

Essay

A)What are 'masked marketing' practices?
B)Describe some of the types employed.


Definitions:

Sales Promotion

Marketing strategies aimed at stimulating demand for a product or service through short-term incentives or discounts to enhance purchase volume.

Derived Demand

The demand for a product or service that arises from the demand for another product or service linked to it.

Automotive Market

The sector of the economy that deals with the production, distribution, and sale of motor vehicles.

Firestone

A multinational tire manufacturing company known for producing a wide range of tires for vehicles.

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