A Firm That Keeps the Price of Its Product Constant

question 68

Multiple Choice

A firm that keeps the price of its product constant while reducing the amount of product in a package and purposefully making the package look as much like it did before the reduction would most likely be guilty of:

• A) packaging-to-price deception.
• B) misleading labelling.
• C) misleading advertising.
• D) exploitative advertising.

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Definitions:

Public Relations

The strategic communication process that builds mutually beneficial relationships between organizations and their publics.

Adverse Publicity

Negative media coverage or public attention that can potentially harm an organization's reputation or financial standing.

Advocacy

The act of publicly supporting or recommending a particular cause or policy.

Lorillard Tobacco Co.

An American tobacco company known historically for producing cigarettes and other tobacco products.