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The synergy of an acquisition between Firm A and Firm B can be determined by:
Allan Paivio
A psychologist best known for his dual-coding theory, which posits that visual and verbal information are processed and stored differently in the memory.
Identifies
Recognizes, determines, or establishes the identity or essential qualities of something.
Serial-Position Effect
The tendency to recall the first and last items in a list more easily than those in the middle.
Eyewitness Recall
The process by which individuals remember and report events they have observed, significantly relevant in the context of legal testimony.
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