Define the Two Types of Validity and Explain Some of the Factors

question 57

Essay

Define the two types of validity and explain some of the factors that may threaten validity in research designs. ? How can threats to the two types of validity be addressed?

---

Definitions:

Self-actualization

The actualization of one's abilities and potential, seen as an innate motivation or requirement in every person.

Brand-loyal

Refers to consumers who consistently purchase the same brand over alternatives due to preference, satisfaction, or perceived value.

Price-sensitive

Describes consumers or markets that are highly responsive to changes in prices, where demand significantly fluctuates with price adjustments.

Family Brand

A firm’s own corporate name used to brand its product lines and products.