MSM Ltd Has a Strategy of Being the First to Market

question 13

Multiple Choice

MSM Ltd. has a strategy of being the first to market with new products and so it measures the number of new products introduced each year. Where does this measure fit in the balanced scorecard?

• A) Financial perspective
• B) Customer perspective
• C) Internal business process perspective
• D) Innovation and learning perspective

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Definitions:

Independent Variables

Factors that are manipulated or controlled in an experiment to determine their effects on dependent variables.

Multiple Regression Model

A statistical technique that models the relationship between a dependent variable and two or more independent variables.

Independent Variable

The variable in an experiment or study that is manipulated or changed by the researcher to observe its effect on the dependent variable.

Dependent Variable

The variable in an experiment or study that is expected to change as a result of manipulations of the independent variable.