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Which intangible assets are subject to annual impairment testing?
Target Market
A specific group of consumers at whom a company aims its products and services, identified by certain demographic and psychographic criteria.
Target Market's Economy
The economic environment and conditions that influence the spending habits and purchasing power of a specific target market segment.
Viable Markets
Markets that have sufficient size, purchasing power, and accessibility to be profitable for selling a company's products or services.
Global Entry Strategy
The plan and methodology that a company uses to enter international markets, including exporting, licensing, franchising, or direct investment.
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