A Comparison of Year-To-Year Changes in Customer Net Present Value

question 24

Multiple Choice

A comparison of year-to-year changes in customer net present value estimates

• A)is one way to be certain of the customer evaluation process.
• B)highlights whether managers have been successful in maintaining long-run profitable relationships with their customers.
• C)can be used to motivate customers.
• D)is difficult to calculate because of the need to know the customers' cost of capital.
• E)can be used in place of the payback method.

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