Fresh Bread Company Sells a Special Mix of Wheat Bread

question 23

Multiple Choice

Fresh Bread Company sells a special mix of wheat bread.If the expected output equals the actual output, the sales-volume variance

• A)will be negative.
• B)will be positive.
• C)will be favourable.
• D)will be unfavourable.
• E)will be zero.

---

Definitions:

Creating Value

Involves offering products or services that are perceived as beneficial and superior by consumers, enhancing their satisfaction and experience.

Marketing

The process of identifying, anticipating, and satisfying customer needs and desires through the creation, promotion, selling, and distribution of products or services.

Marketing Plan

A comprehensive document or blueprint that outlines a company's advertising and marketing efforts for a specific time period.

Sales Forecast

An estimate of the expected sales for a specific period in the future, used for budgeting, planning, and management purposes in business.