Answer the Following Questions Using the Information Below

question 4

Multiple Choice

Answer the following questions using the information below:
Riter Corporation manufactures water toys.It plans to grow by producing high-quality water toys at a low cost that are delivered in a timely manner.There are a number of other manufacturers who produce similar water toys.Riter believes that continuously improving its manufacturing processes are critical to implementing its strategy.
-To execute the company strategy, measures on the balanced scorecard would most likely include the

• A)number of process improvements.
• B)price premium earned.
• C)market share.
• D)the amount invested in new product features.
• E)employee satisfaction.

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Definitions:

Market Segmentation Strategies

Market segmentation strategies involve dividing a broad target market into subsets of consumers, businesses, or countries that have, or are perceived to have, common needs, interests, and priorities, and then designing and implementing strategies to target them.

Proactive

Taking initiative by acting in advance of future situations rather than just reacting, thereby controlling circumstances by causing things to happen.

Reactive

Describes a response to events or situations rather than initiating or influencing them.

Customer Needs

The wants or requirements that consumers express to have satisfied by purchasing goods or services.