Generally, Companies Follow One of Two Broad Strategies: Offering a Quality

question 8

Essay

Generally, companies follow one of two broad strategies: offering a quality product at a low price, or offering a unique product or service priced higher than the competition. Assume you are opening a small food outlet across the street from your campus. How might that business be operated under each of the two broad strategies? Consider the following specific operational areas:
a.target customers
b.products offered
c.product pricing
d.location choice
e.advertising content
f.advertising media

---

Definitions:

Ball and Socket

A type of synovial joint that allows for movement in almost any direction, found in the shoulder and hip.

Ellipsoidal

Shaped like an ellipse, often referring to an ellipsoidal joint in the body that allows movement in two planes.

Saddle

In anatomy, refers to a saddle-shaped joint that allows movement in several planes, such as the thumb joint.

Posterior Thigh

The back part of the thigh, consisting of muscles like the hamstrings that are involved in extending the hip and flexing the knee.