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Customers are demanding that companies use the value chain and supply chain to deliver ever-improving levels of performance regarding key success factors.Briefly describe each of the following key success factors: cost and efficiency; quality; time; innovation.For each key success factor give an example an activity that relates to that factor; and, the effect of that activity on the value chain.
Competing Interests
Situations where different groups or individuals have opposing objectives, often leading to conflict or negotiation.
Direct Marketing
A form of advertising that allows businesses to communicate straight to the customer, often through a variety of channels.
Interest Group Strategy
Tactics employed by organized groups to influence public policy and decision-making processes in their favor, typically through lobbying, advocacy, or campaigning.
Specialized Appeals
Advertising or communication strategies designed to target a particular segment of the population based on specific interests, demographics, or needs.
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