(Appendix 13A)Mark Stevens Is Considering Opening a Hobby and Craft

question 3

Essay

(Appendix 13A)Mark Stevens is considering opening a hobby and craft store.He would need $100,000 to equip the business and another $40,000 for inventories and other working capital needs.Rent for the building to be used by the business will be $24,000 per year.Mark estimates that the annual cash inflow from the business will amount to $90,000.In addition to building rent,annual cash outflow for operating costs will amount to $30,000.Mark plans to operate the business for only six years.He estimates that the equipment and furnishings could be sold at that time for 10% of their original cost.Mark uses a discount rate of 16%.(Ignore income taxes in this problem. )
Required:
Would you advise Mark to make this investment? Use the net present value method.

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Definitions:

Shaping

A method of operant conditioning by which successive approximations toward a desired behavior are reinforced.

Conditioned Stimulus

A stimulus that initially has no inherent value but acquires significance and the ability to elicit a response through its association with an unconditioned stimulus.

Unconditioned Stimulus

In classical conditioning, a stimulus that naturally and automatically triggers an unconditioned response without prior learning.

Conditioned Response

A learned reaction to a previously neutral stimulus that has been repeatedly presented along with an unconditioned stimulus.