If by Dropping a Product a Firm Can Avoid More

question 148

True/False

If by dropping a product a firm can avoid more in fixed costs than it loses in contribution margin,then the firm is better off economically if the product is dropped.

---

Definitions:

GATT

General Agreement on Tariffs and Trade, a multilateral agreement regulating international trade, aimed at reducing tariffs and other trade barriers to promote economic cooperation and free trade.

Self-actualization

The achievement of realizing one's inherent abilities and potentials, viewed as a natural desire or necessity found in all individuals.

Repositioning

The process of changing the market's perception of a product or brand, often aiming to target a new demographic or market segment.

Generic Alternatives

Products, especially pharmaceuticals, that are not branded and are sold under their generic names, usually at a lower cost than branded versions.