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A Customer Value Proposition Is Essentially a Reason for Customers

question 25

True/False

A customer value proposition is essentially a reason for customers to choose a company's products over its competitors' products.

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Definitions:

Utilitarianism

An ethical theory that states that the best action is the one that maximizes utility, usually defined as that which produces the greatest well-being of the greatest number of people.

Greenpeace

An international environmental organization that promotes earth-friendly policies and actions.

Corporate Citizenship

The behavior of a company viewed in terms of its contribution to society through its ethical business practices and social responsibility initiatives.

UN Global Compact

A United Nations initiative to encourage businesses worldwide to adopt sustainable and socially responsible policies.

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