Examlex
A good balanced scorecard focuses only on leading indicators, because lagging indicators that relate to past performance are not important for the scorecard.
Prospecting
The process of identifying potential customers or clients to whom a business can sell products or services, often the first step in the sales process.
Cold Canvass Prospecting
The technique of approaching potential customers without prior contact or appointment; often used to generate new leads.
Prospect
A potential customer or client who has been identified as someone who might be interested in a company's product or service.
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