Origami Company Is a Price-Taker and Uses Target Pricing

question 114

Multiple Choice

Origami Company is a price-taker and uses target pricing. Please refer to the following information: With the current cost structure, Origami cannot achieve its profit goals. It will have to reduce either the fixed costs or the variable costs. Assuming that fixed costs CANNOT be reduced, how much will the target variable costs per unit be? (Please round to nearest cent.)

• A)$14.67
• B)$16.25
• C)$15.00
• D)$17.50

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Definitions:

Control Over Price

The ability of a person or entity to influence the market price of a product or service.

Individual Producer

A single entity or person that creates goods or provides services in an economy.

Market Power

Refers to the ability of a firm or group of firms to manipulate the price and output levels in the market to their advantage.

Supply

The total amount of a specific good or service available to consumers at a given price level.