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Maxi Production Is a Price-Taker

question 96

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Maxi Production is a price-taker. They produce large spools of electrical wire in a highly competitive market, and so they practice target pricing. The current market price is $800 per unit. The company has $2,000,000 in assets and shareholders expect a return of 5% on assets. The company provides the following information: Maxi Production is a price-taker. They produce large spools of electrical wire in a highly competitive market, and so they practice target pricing. The current market price is $800 per unit. The company has $2,000,000 in assets and shareholders expect a return of 5% on assets. The company provides the following information:   Currently the cost structure is such that the company cannot achieve its profit objective and must cut costs. If variable costs CANNOT be reduced, how much reduction in fixed costs will be needed to achieve the profit target? A) Reduce fixed costs by $1,300,000 B) Reduce fixed costs by $1,050,000 C) Reduce fixed costs by $990,000 D) Reduce fixed costs by $1,200,000 Currently the cost structure is such that the company cannot achieve its profit objective and must cut costs. If variable costs CANNOT be reduced, how much reduction in fixed costs will be needed to achieve the profit target?

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