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The McPherson Company Is Facing a $6 Increase in the Variable

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The McPherson Company is facing a $6 increase in the variable cost of producing one of its products for the upcoming year. Because of this situation, the sales manager has made a proposal to increase the selling price of the product while increasing the advertising budget at the same time. The price increase will lower sales volume, but the other changes may help the company maintain its profit margins. McPherson has provided the following information regarding the current year results and the proposal made by the sales manager: The McPherson Company is facing a $6 increase in the variable cost of producing one of its products for the upcoming year. Because of this situation, the sales manager has made a proposal to increase the selling price of the product while increasing the advertising budget at the same time. The price increase will lower sales volume, but the other changes may help the company maintain its profit margins. McPherson has provided the following information regarding the current year results and the proposal made by the sales manager:   Relative to the current year, the sales manager's proposal will: A) decrease operating income by $90,000. B) increase contribution margin by $90,000. C) decrease the unit breakeven point. D) decrease operating income by $110,000. Relative to the current year, the sales manager's proposal will:

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Definitions:

Generate And Exploit

A strategy that involves creating new ideas, products, or processes and making use of them to achieve competitive advantage or market success.

Minimize Or Shed

Strategies employed to reduce, remove, or delegate non-core business activities or assets to focus on primary objectives.

Opportunity-Seeking Processes

The methodologies or approaches used by individuals or organizations to identify and exploit potential opportunities for growth or improvement.

Ownership Mind-Set

A way of thinking characterized by taking responsibility, showing initiative, and actively managing one's assets or area of control.

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