Pollenti Company Has Just Merged with Another Industrial Firm Whose

question 45

Multiple Choice

Pollenti Company has just merged with another industrial firm whose business had been failing. Pollenti immediately conducted a thorough study of the new company's work processes, and produced a report including the data shown below:
• A new inspection process is recommended to minimize defective raw materials. It would cost $12,000 to implement.
• Shoddy business practices are resulting in excessive warranty costs $15,000 more than normal due mainly to material failure.
• Reengineering of the assembly line will increase productivity. It would cost $18,000 to implement.
• Inefficient workplace design is costing $5,000 in unnecessary rework costs.
• Estimated amount of lost profits due to dissatisfied customers who turn to the competition is $80,000.
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Based on the above, what is the amount of external failure costs, if any, included here?

• A) $5,000
• B) $12,000
• C) $95,000
• D) Zero

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Definitions:

Normal Goods

Goods for which demand increases as the income of individuals increases.

Income Elasticity of Demand

A gauge for the sensitivity of demand for an item to shifts in the income levels of buyers.

Sapphire Pendant Necklaces

Jewelry items consisting of pendants made from the gemstone sapphire, typically hung on a chain or necklace.

Income Elasticity of Demand

A measure of how much the quantity demanded of a good responds to a change in consumers' income, expressed as a percentage change in demand divided by the percentage change in income.