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If preferred stock is cumulative, then the company does NOT need to pay dividends that were passed in previous years.
Communication Mediums
The various channels or technologies used to convey information or messages between people.
Territorial Space
The area around oneself that a person will not allow another person to enter without consent.
Proof Statement
A declaration or evidence provided to substantiate claims made about the efficacy or benefits of a product or service.
Source Credibility
The level of trustworthiness, expertise, and believability that consumers perceive in a source of information.
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