Social Networking Sites Support Themselves in Large Part by Selling

question 61

Essay

Social networking sites support themselves in large part by selling advertising space. The hit rate on these ads is a critical measure when trying to solicit advertising. The hit rate is used as a measure of success for ads. How would you recommend a social networking site use sampling to evaluate its existing ads?

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Definitions:

Cognitive Processes

Mental activities involved in acquiring, storing, retrieving, and using information, including perception, memory, reasoning, and language.

Memory And Attention

The interrelated cognitive processes where memory refers to the storage and retrieval of information and attention determines what information moves into focus.

Interpersonal

Relating to or involving interactions between people, often focusing on relationships or communication skills.