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Social Networking Sites Support Themselves in Large Part by Selling

question 61

Essay

Social networking sites support themselves in large part by selling advertising space. The hit rate on these ads is a critical measure when trying to solicit advertising. The hit rate is used as a measure of success for ads. How would you recommend a social networking site use sampling to evaluate its existing ads?


Definitions:

Mental Acts

Activities of the mind, such as thinking, reasoning, imagining, and remembering.

Body Dysmorphic Disorder

A mental health disorder characterized by obsessive thinking about one or more perceived flaws in physical appearance, which are usually minor or not observable to others.

DSM-5

A handbook for healthcare providers, the Diagnostic and Statistical Manual of Mental Disorders, Fifth Edition, is recognized as the definitive guide for diagnosing mental health conditions.

Preoccupation

A state of being absorbed with or engrossed in thoughts or concerns, often to the exclusion of other matters.

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