Social Networking Sites Support Themselves in Large Part by Selling

question 61

Essay

Social networking sites support themselves in large part by selling advertising space. The hit rate on these ads is a critical measure when trying to solicit advertising. The hit rate is used as a measure of success for ads. How would you recommend a social networking site use sampling to evaluate its existing ads?

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Definitions:

Dualistic

Pertaining to or involving a division into two sharply distinct opposites or contrasting entities, often found in philosophical, spiritual, and cognitive contexts.

Emerging Adulthood

The time period from about 18 to 25, which is characterized by the shift towards increasing independence and autonomy.

Ethnic Diversity

The presence of a wide range of cultures, ethnic groups, and races in a community or organization, leading to a variety of viewpoints and experiences.

Identity Issues

Refers to conflicts or uncertainties about one's role, goals, abilities, or social affiliations.